Projects

Ava Guilford Professional Headshot Project

Career and Internship Headshot Campaign

Ava organized a free professional headshot event at Albion College after noticing many students lacked access to one. The event drew 30 participants and helped her develop skills in event planning, communication, and student engagement.

SET SEG Ava Guilford Albion College

SET SEG Blog Series

Ava wrote a three-part blog series on the SET SEG Foundation, covering its origins, current state, and future direction. The series was built on stakeholder interviews, went through multiple rounds of editing for clarity and brand alignment, and included custom graphics she designed for each post.

Here are the posts:

  1. Building the Foundation
  2. Investing in Michigan Students
  3. Growing Opportunity for Michigan Students
Ava Guilford SET SEG Competitor Research Presentation

SET SEG Competitor Research

Ava conducted competitor research across employee benefits, property and casualty insurance, and workers’ compensation, analyzing how other organizations serving Michigan public schools position and communicate their services. The project revealed opportunities for differentiation for SET SEG and gave her hands-on experience in market research and competitive positioning.

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